Search Engine Optimization may look bit confusing and complicated to the newbie bloggers who have just stepped into the world of blogging. I can represent this situation clearly as a man standing beside a pond and wondering how depth it may be!!, without diving into the pond. Suppose if you wont dare to dive into the pond, you will surely have to search some equipment to check the ponds depth right?!!. In the same way, Search Engine Optimization is no more complicated once after you understand the strategies behind it.
To write SEO friendly blog posts, you will have to use some equipments. Are you wondering which equipment could you choose!!?, yeah you are right. Just take a note pad on your hand and start noting the important equipments to write a SEO friendly blog posts and start booming on search engines. Hope you got the point right!!. OK then let us discuss about the equipments required.
SEO Friendly Blog Posts Important ingredients
1. Keyword Research
The first thing you must find is, the booming keyword but not any magical boom. Keyword in manner, the word/phrase the internet users all over the globe searching for!. I can understand that you are wondering about How to search for a booming keyword??. Dont get in dilemma, there are many keyword researching tools out there on web, but i always prefer Google products. So just go through the Google Adwords Keyword research tool and start inputting few popular keywords related to your post concept and click on search button.
The time to be smart comes now!. In the above example i have searched for the keyword blogger, have a glance over the alternative keywords too like blogspot. Are you getting confused about which is the best keyword to choose!?. SEO optimization doesnt involve any confusions, newbie bloggers just get confused themselves. It is very clear in the above result chart that you must target on the keyword that has more traffic[searches] but low competition. That makes you to stand high for that keyword search on Google. So in this case, i would choose blogspot rather than blogger to write a SEO friendly blog post.
2. Keyword density matters!!
Keyword stuffing is highly discouraged by the new algorithm of Google i.e., Google Penguin algorithm. The penguin of Google is going to smash you if you are keyword stuffing on your blog posts. Keyword stuffing means nothing but repeating your keyword so many times just keeping search engines in mind. Here is the keyword stuffed example post for you..
blogspot going to take the lead in blogosphere but content copiers have grown wide in blogspot. blogspot team must take some action on this copying blogspot blogs and ban this blogspot users forever and so on. bla bla bla. . . ..
How was the keyword stuffing huh?!, I would be lucky to have the position atleast in last page of Google for blogspot keyword here. So whats the correct manner of using keyword!!?. Well you must always keep your targeted keyword density to 2-3% of the word count of the complete blog post. It means, suppose you have wrote a post of 600 words, then your targeted keyword must be repeated around 12-18 times to be smart in keyword ranking. So its time to dive in to the next SEO friendly weapon now.
3. Post word count
Word count is one of the important factor considered by Google after the Penguin update. You must always make sure to maintain the word count of your blog posts to be atleast 500 words to be infavor of search engines. If you have existing posts with very less words count, then removing it will surely help you in maintaining the quality of your blog.
4. Heading tags structure and Keyword usage in it
Using heading tags like h1,h3,h4 on your blog post perfectly and orderly can really help search bots to crawl your blog post clearly and obtain the perfect concept of your post. Keyword usage on your header tags matters a lot. Make sure to include your targeted keyword in h1 and h3 tags. But using the keyword in all the header tags like h1,h3,h4,h4 is discouraged.
5. Targeted image
A prefect image with alt tag for your blog post really helps your blog post to attain more quality and it evens takes most of the part in attracting your blog visitors to read the blog post. Make sure to represent the post concept in your image itself and add the targeted keyword as alt tag to your post image.
6. Post title and Permalink must include Keyword
Post title is the king of your blog post and you must always structure your blog post title smartly and SEO friendly. Make sure to include the targeted keyword in your blog post title. Permalink feature is available in all the blogging platforms today. Even blogger introduced permalink option last month. Include your targeted keyword smartly inside the post permalink to make your blog post a perfect SEO friendly blog post.
7. Keyword usage in Meta description and Meta keyword
As stated in the title, use your targeted keyword in both meta description and keyword tag of your blog post. However Blogger allows you to input meta description for individual posts but adding meta keywords to blog posts is still not allowed in blogger. In this type of keyword usage strategies, use your keyword only once and dont just repeat your keyword 2-3 times in meta description tag or permalink, post title, etc.
I here by believe that you understood the depth of Search Engine Optimization using these 7 equipments . Just dont include content copying as the 8Th equipment in your blogging journey and it will override all these 7. Just dive in now without fear and drive your blog post to the first page of Google like a pro. Time to grab your position now!!. Till that stay updated with my blog and subscribe below to receive further updates directly into your inbox. Kindly show your support by liking / tweeting / +1 this post.